OUR
MISSION

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To Create a Brighter Future
Where Children Can Step
Confidently Into Their Potential

WHY KIDS' SHOES NEED RETHINKING

MOST CHILDREN'S SHOES AREN'T REALLY MADE FOR CHILDREN

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They’re shrunk-down adult sneakers that ignore how young feet grow

They rely on petrochemical-heavy materials and prioritise price over health + sustainability

It keeps costs down, but little feet and the planet pay the price

WHY WE EXIST

BRIGHTLAND EXISTS TO CHANGE THAT

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We put children back at the centre

Every decision we make is backed by science and guided by responsibility

We start with what growing feet truly need and design everything around that, so your child can grow strong, move naturally and feel good doing it

HOW WE MAKE IT HAPPEN

THIS ISN'T A TWEAK TO THE SYSTEM, IT'S A GROUND UP RETHINK

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As parents, designers + foot health experts, we create products that solve real problems

We combine expert-led design with breakthrough biobased materials and naturally high-performing fibres

Every pair is made in ethical, high-quality factories close to home

"KIDS GET ONE SHOT AT HEALTHY FOOT DEVELOPMENT. WE DON’T TAKE THAT LIGHTLY."

—

Duncan
BRIGHTLAND CO-FOUNDER