THE
RIGHT
FIT

—

A Good Fit Isn’t
Just About Size





HEALTHY FEET START WITH THE RIGHT FIT

A GOOD FIT ISN’T JUST ABOUT COMFORT, IT’S ALSO ABOUT HEALTHY GROWTH

—

TOO SMALL →
Restricts movement and affects development

TOO BIG →
Causes slipping, tripping, and poor balance

MEASURE OFTEN →
Every 2–3 months for young children

CHECK BOTH FEET →
One is often bigger than the other

MEASURING AT HOME (WITH A PRINTER)

CHOOSE THE SIZE GUIDE FOR YOUR CHILD’S STAGE + CLICK TO DOWNLOAD

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PRE WALKER →
Soft-soled shoes for crawlers and early cruisers

FIRST WALKER →
For confident little walkers

Print at 100% scale, then follow the steps to
measure their feet and find the right size

DOWNLOAD PRE WALKER GUIDEDOWNLOAD FIRST WALKER GUIDE

MEASURING AT HOME (WITHOUT A PRINTER)

  • 01

    Grab a sheet of A4 paper + a pen / pencil

  • 02

    Place the paper on a hard floor (not carpet) up against a wall

  • 03

    Find your child. Snacks may help

  • 04

    Stand them on the paper. With heels touching the wall

  • 05

    Mark tip of their longest toe. Standing tall, feet flat, toes relaxed

  • 06

    Take a deep breath. You’re almost there

  • 07

    Repeat with the other foot. If they haven’t moved

  • 08

    Use the longer foot measurement, add 1cm for room to grow. Match length to size chart

CHECK FIT ONCE SHOES ARRIVE

  • You should be able to gently press and feel where their toes end through the shoe upper without them feeling squished

  • The shoe should hold gently at the heel without slipping off

  • If they’re pulling the shoes off quickly or walking differently, it might be a sign to try a different size

  • Check there’s about a thumb’s width (roughly 1 cm) between the longest toe and the front of the shoe

  • The shoe should flex naturally with their foot and stay securely on without effort

"YOU WON’T FIND GIMMICKS HERE—JUST EXPERT-BACKED DESIGN, REAL SCIENCE, AND MATERIALS THAT PUT KIDS FIRST. "

—

Becky
BRIGHTLAND CO-FOUNDER