OUR STORY

IT STARTED WITH A SEARCH

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We are Becky & Duncan, two parents looking for shoes that put our kids' needs first.

Instead, we found downsized adult shoes that were thick, rigid, narrow & heavy...

Shoes born from an industry that hadn’t felt the need to change.

MOST SHOES IGNORE HOW KIDS' FEET DEVELOP

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In the early years, feet are still forming. Bones are soft. Arches are developing. Movement patterns are being shaped for life.

But the footwear industry wasn’t keeping up, so we teamed up with some amazing experts to create something better.

WE START WITH HOW THE FOOT MOVES, GROWS & DEVELOPS

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We build everything else around that.

There are no licensed cartoon characters or shrink-to-fit designs.

Only footwear that supports their developmental needs during their most critical years of growth.

WHAT THEY'RE MADE FROM MATTERS JUST AS MUCH AS HOW THEY'RE MADE

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Most kids’ shoes are built from fossil-fuel plastics, once seen as convenient, now starting to be recognised for their deep and lasting harm to the planet and human health.

That’s why we prioritise natural and biobased materials so kids can tread lighter on the planet from day one.

DRIVEN BY A BELIEF WE CAN DO BETTER

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What began as frustration has become Brightland. A mission-led business grounded in science, empathy & endless prototypes.

We are only just beginning, there is so much to do to improve children's footwear, to increase our knowledge on feet, how we measure, fit, buy and use shoes.

Embrace a brighter future with Brightland.