OUR
STORY

IT STARTED WITH A SEARCH

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Two parents looking for shoes that put our kids' needs first

Instead, we found downsized adult trainers that were thick, rigid, narrow, heavy...

Shoes born from an industry that hadn’t felt the need to change

MOST SHOES IGNORE HOW KIDS' FEET DEVELOP

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In the early years, feet are still forming. Bones are soft. Arches are developing. Movement patterns are being shaped for life

But the footwear industry wasn’t keeping up, so we teamed up with some amazing experts to create something better

WE START WITH HOW THE FOOT MOVES, GROWS + DEVELOPS

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We build everything else around that

There are no licensed cartoon characters or shrink-to-fit designs

Only footwear that supports their developmental needs during their most critical year of growth

WHAT THEY'RE MADE FROM MATTERS JUST AS MUCH AS HOW THEY'RE MADE

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Most kids’ shoes are built from fossil-fuel plastics, once seen as convenient but now starting to be recognised for their deep and lasting harm to the planet + human health

That’s why we prioritise natural and biobased materials so kids can tread lighter from day one

DRIVEN BY A BELIEF WE CAN DO BETTER

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We are Becky + Duncan, two friends who couldn’t find what our kids needed, so we built it

What began as frustration has become Brightland. A mission-led business grounded in science, empathy + endless prototypes

Embrace a brighter future with Brightland